Call to Stand

The shift in consumer mindset from product-focused to values-focused is putting more brands on the spot to speak up and take a stand on hot-button political, cultural and social issues. In fact, several global brands have made a point to infuse social issues into their business models — but it’s increasingly not a choice. But it’s not a spotlight many are always prepared for — but if these past few months have proven anything, perhaps they should be. What should we ask of companies and brands, and how could those expectations change in the coming years? Join Andrew Blau, managing director, Deloitte, as he discusses what’s happening in business today and the world that is driving that. 

Watch the captioned version here.

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