Curious Mind

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Bill Ford at podium speaking

Running Forward, Looking Backward

While it is impossible to predict exactly how new technologies will transform our lives, we can be sure of this: most first attempts to create products and services based on emerging technologies will fail. Failure is common because, while companies can envision the tangible benefits of a new technology, they often rely on frameworks from the past to try to understand what the future will look like for those using what they make. Eventually, new frameworks will emerge that are better at explaining how customers, businesses and technology all adapt to find a mutually acceptable “fitness” level. Join Patrick Whitney, former dean of the Institute of Design, Illinois Institute of Technology and Steelcase/Robert C. Pew professor, as he unveils new work that’ll help us to obtain a whole view of innovation in the earliest stages of an initiative.

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