PARIS - One of the biggest movie theatres in the world was the venue earlier this month for a Ford France celebration to mark the 50th anniversary of ‘Bullitt,’ the iconic Steve McQueen film featuring an exhilarating Mustang chase sequence through the streets of San Francisco.
The art-deco Le Grand Rex movie theatre in the centre of Paris was opened in 1932; inspired by New York’s Radio City Music Hall it can seat 2,800 people.
Ford used the famous venue to stage a private screening of ‘Bullitt’ for more than 1,000 journalists, VIP’s, fleet customers, dealers, employees, Mustang owner groups and Ford Facebook fans.
Underlining the long Mustang heritage, the latest version of the Mustang Bullitt, a special edition Mustang model commemorating the 1968 movie, was displayed at the main entrance to the theatre. A photo call gave journalists and VIPs the opportunity to be photographed alongside the eye-catching car.
In addition, a promotional film about the Mustang Bulllitt was screened on the theatre façade, complementing promotional material displayed around the theatre. Ahead of the main event, guests were invited to take part in an on-screen Bullitt-based quiz.