Brandon Cameron is Built Ford Tough.
Not only is he a smart and capable off-road engineer, but he is also an avid outdoor enthusiast – exactly the type of person the all-new 2019 Ford Ranger is designed to attract.
So when the 26-year-old was selected to lead the development of the Trail Control™ feature for Ford's new midsize truck, he was thrilled.
“I love the Ranger. It’s the perfect size for the things I like to do, like boating and camping. It’s more maneuverable with a smaller turning radius than a large pickup truck. It’s easy to park. It will fit in my garage. And it offers a lot of capability – a 7,500-pound tow rating is more than enough for my boat,” said Cameron. “It has an exterior bed to carry my adventure gear, plenty of interior space and it’s loaded with technology, which is awesome.”
Cameron has been working on Ford’s all-new Trail Control feature for nearly three years. The technology takes over the operation of the brake and gas pedals in challenging off-road environments, allowing the driver to set the speed and concentrate on steering.
“An expert off-road driver may know how to two-foot drive. They’ll cover the brake with their left foot and the gas with their right foot,” he explained. “This feature replaces the need to do that so someone who may not be as skilled can still navigate through rough terrain and get to where they need to go.”
If you think Cameron sounds like he would be a great spokesperson for the new Ranger, you’re right. He’s been doing media interviews since Ford revealed the vehicle last year, has appeared in social media placements for the vehicle and he recently filmed a walk-around video intended for vehicle shoppers that will be featured on ford.com and in YouTube bumper ads that pop up online before YouTube videos.
“After getting to know Brandon, his background with Ranger and the active lifestyle he lives, we realized that he was the perfect employee for us to put in front of the camera to talk about the features of the new Ranger,” said Dan Gray, Ford shopper content manager. “He has an intimate knowledge of the vehicle and it comes across in the video.”
It’s been an exciting ride in more ways than one for Cameron. He started at the company in 2014 as a Ford College Graduate. Two years later, he was asked to lead the development of Trail Control from the ground up.
“It was something that I really wanted to do because it is a cross-functional feature so it enabled me to work with a lot of different organizations within Ford,” said Cameron. “The testing of the feature was a really cool part of the job because it took me to a lot of places. I went to Australia for a month and out to California for testing to make sure that what we were designing into Trail Control was what customers were going to want.”
Cameron says he was prepared for the engineering aspects of the job.
“I knew it was a big undertaking for me, and I knew it was going to be a challenge to deliver this feature for Ranger, but I knew I had what it takes to be able to do that,” he said. “As far as being the face of Ranger on social media and video, I never expected that.”
When he was flown out on location to shoot the Ranger walk-around video, Cameron said it felt a bit surreal.
“I was thinking to myself my job is taking me on a three-day video shoot where I’m the only one who is going to be filmed,” he said. “It was a little shocking at first when I got there. It was a full film production set with a crew of 60 or 70 people and multiple trailers for wardrobe, hair and makeup. It overwhelmed me a bit but I had a lot of fun doing it.”
Gray says Cameron performed like a pro.
“He came across very confident and natural on camera,” he said. “In the past we’ve done walk-around videos featuring paid endorsers or third-party influencers, but we felt that it would be more effective and engaging if we had a Ford engineer talking about the vehicle, and Cameron really stepped up to the challenge. He wasn’t acting. He was just being Brandon Cameron.”
Though he dreamed of becoming a professional soccer player when he was very young, Cameron says he was always interested in the automotive industry because of his family roots.
“My grandfather, Henry Cameron, worked as a press operator at the Ford Rouge factory for almost 30 years, from the 40s through the 70s. My mom worked at Ford Credit for seven years, and my dad just retired last year after 40 years with General Motors,” he said.
Cameron and his wife Laura have been married for nearly two years. In his spare time, he enjoys traveling and the outdoors.
Just like the Ford Ranger, he’s built for adventure.
“I love boating, hiking, camping, fishing, snowboarding, and I play as much golf as I can when the weather is good,” he said. “I also enjoy playing soccer and basketball on pick-up teams.”