May 16, 2019, Shanghai, China - The 2019 Ford F-150 Raptor high-performance off-road pickup is officially available in China. The upgraded, tougher high-performance Raptor will offer a more personalized American pickup experience to domestic enthusiasts.
Since its official launch in China, Ford’s F-150 Raptor has been well received by Chinese off-road enthusiasts and pickup users for its performance, capability and innovation. The Imported 2019 F-150 Raptor, now officially available in the country, will be equipped with high configuration and will come in three variants, with a price range of RMB 523,800 to RMB 612,800.
Authentic American Pioneer Raise the Bar Again
Featuring a high-strength, military-grade, aluminum-alloy body, a high-output 3.5L EcoBoost® engine paired with a 10-speed automatic transmission, and "Baja" desert racing model, the 2019 Raptor gets tougher upgrades which raise the bar for this segment once more. Our upgraded FOX electronic racing shocks with Live Valve technology continuously and intelligently adjust suspension damping in real-time to deliver greater off-road performance, handling and on-road comfort. The new Trail Control™ system manages throttle and braking automatically, allowing drivers to focus on the course and steer through challenging off-road conditions. This is also the first Raptor equipped with Recaro® sports seats. The Light Blue Limited-edition Raptor, which takes inspiration from the Ford GT supercar, has a console featuring carbon-fiber appliqués and Alcantara materials.
Fearless Adventure: Built Ford Tough Glamping
In 2019, Ford China also launched its Built Ford Tough Glamping campaign. As leaders in the truck segment, our Built Ford Tough products have become synonymous with American pioneering spirits of freedom, fearlessness and innovation. This pursuit of freedom and fearlessness parallels perfectly with the love the Americans have for nature, adventure and camping.
Through this campaign, we aim to bring a unique American luxury camping experience that highlights a luxury tent camp, an unknown adventure, a wonderful ride in a tough Ford pickup and a self-indulgent vacation across the vast land. The "Ford Pickup Camp" combines American pickups with local features, allowing Chinese consumers to experience how tough our pickups are, as well as the opportunity to immerse themselves in a uniquely different lifestyle.
If you want to learn more about this campaign, please visit: https://www.ford.com.cn/performance/raptor/BFT-Camp02.