COPENHAGEN, Denmark – Ford Denmark kicked off its 100th anniversary celebrations this month with a glittering, star-studded event at Copenhagen’s beautiful National Opera House
The evening, marking a century since Ford first launched in the Scandinavian country on June 25, 1919, is among a number of celebrations throughout the month.
On June 7, more than 600 guests, including employees, dealers, journalists, VIPs and celebrities, descended on the opera house, located at the waterfront of Holmenin in central Copenhagen.
Guests were welcomed by a display of 14 Ford models, a ‘selfie’ booth and a stunning ice sculpture of the Model T.
The evening included an exciting programme of entertainment with some of the hottest Danish musical acts and popular TV host Anders Breinholt taking to the stage.
Roelant de Waard, Vice President of Marketing, Sales and Service, Ford of Europe, said: “It was really nice to take a step back and really think about everything we have achieved and celebrate the relationships.”
Janne Kämäräinen, Managing Director, Ford Motor Company Denmark, said it gave him immense pleasure to see so many dealers, friends and journalists at the event.
And last week, at Denmark’s TimeWinder Festival, the equivalent of Britain’s Goodwood Festival of Speed, up to 15,000 visitors flocked to the Ford-sponsored motoring showpiece.
To toast Ford Denmark’s ton, a Focus and a number of classic Fords – provided by Ford Classic Club Denmark- were exhibited at the festival.
It followed a separate event in Vejle, Denmark’s ninth biggest city, which saw a Mustang, Edge Vignale and Mondeo Hybrid Electric Vehicle displayed in the city’s central square.
And last week, the FordRun 100 employee event saw Ford Denmark employees sport Ford100 T-shirts and accumulate a total distance of 100km together by running, cycling, skating or other means of transportation.