DEARBORN, Mich., – Winter may be winding down, but a late-season blizzard is always a possibility. Fortunately, the newest Mustang – the all-electric Mustang Mach-E SUV – will soon arrive to tackle the most challenging road conditions with available all-wheel drive, a key feature that is helping to attract new customers to the brand.
About six in 10 Mustang Mach-E reservations are coming from conquest buyers – customers who have not purchased a Ford or Lincoln vehicle in 15 years – which is nearly 10 percent higher than the rate for the rest of the Ford brand portfolio. One in four reservations for the all-electric Mach-E are being placed by Ford loyalists who have owned a Mustang before.
Launched last fall to rave reviews, the Mustang Mach-E represents the company’s commitment to deliver a Winning Portfolio and New Propulsion as part of its Creating Tomorrow Together plan. It’s the first Ford vehicle designed specifically to be all-electric and first SUV to carry the Mustang nameplate. The Ford team embodied human-centered design to bring the Mach-E to life concentrating entirely on customer needs and desires.
And customers agree.
Detroit-area business owner and conquest customer Keith Simmons likes sleek, upscale styling with a healthy punch of power, so he reserved a Mustang Mach-E GT in Shadow Black as his new year-round daily driver. “Mustang Mach-E was on my radar,” he said. “I made a deposit to reserve one for when the lease on my current Porsche Cayenne is up. I feel like going electric is future-forward, and I like being first on the block to get something new.”
Mustang Mach-E’s available all-wheel-drive system is proving popular with customers across the U.S., particularly in northern and Midwestern states. Nearly three-quarters of reservations include all-wheel drive, a number that jumps to nine in 10 among customers in New England.
Ford has tested its all-electric Mustang Mach-E in extremely cold and hazardous conditions at Smithers Winter Test Center, an 800-acre world-class facility in the Upper Peninsula of Michigan. Here, Ford development engineers have worked to evaluate performance over the most challenging roads and in the harshest of elements.
“Mach-E’s available all-wheel drive is designed to help instill driver confidence in all conditions,” said Robert Iorio, Ford Mustang Mach-E vehicle engineering manager. “The team has integrated e-drive propulsion, all-wheel-drive calibration and brake control in a way that optimizes fine motor skills to enable an immediate response in low-traction conditions and ensure the performance expected from Mustang – even in the snow.”
Mustang Mach-E starts at $43,895, not including an available $7,500 federal tax incentive; with it, the entry-level price is even more attractive for an all-electric SUV. Reserve the Mustang Mach-E here. Deliveries begin late 2020.