Jim Farley shares his vision for the future of Ford and the automotive industry with equity analyst Adam Jonas in the most recent episode of Morgan Stanley’s Exceptional Leaders/Exceptional Ideas, a video series that features interviews with the world’s most influential business leaders.

In the expansive discussion, Farley outlines the strategy behind the Ford+ plan and explains the important role each of us plays in the company’s cultural transformation.  He also shares why he believes Ford will be a winner in the electric revolution.

But the conversation is not all business.  It also provides a rare glimpse into what makes Farley tick and what fuels his passion for all things automotive.