Ford Philippines has officially opened the doors of the newly-constructed Ford Learning Center in Calamba, Laguna which will serve as the central hub for technical and non-technical training among Ford dealer personnel nationwide.
The Ford Learning Center is a 1,500-square-meter training facility that houses seven (7) mechanical bays including a dedicated electric vehicle (EV) bay, four (4) classrooms, dedicated Ford showroom, meeting rooms, office spaces, and a cafeteria.
Replacing its previous 110-square-meter training area in Don Bosco Technical Institute of Makati, the new facility significantly expands Ford’s training capacity and elevates the delivery of training programs and learning modules with state-of-the-art tools, equipment, and globally-aligned processes. With a leveled-up training experience among front-line dealership and technical teams, Ford ensures that every customer interaction – whether purchasing a vehicle, seeking technical support, or contacting customer service—is seamless, professional, and reassuring.
“The opening of the Learning Center is not just about opening a new building; it is about building the future of Ford in the Philippines. It represents our strong commitment to this market—to our customers, our partners, and our people,” says Pedro Simoes, managing director, Ford Philippines. “At Ford, we believe that great vehicles are only part of the ownership journey. What truly makes the difference is the experience—how we support, serve, and care for our customers every day.”
“As vehicle technologies rapidly evolve—from advanced connectivity to sophisticated safety features and electrified systems—our dealership teams must be equipped with the highest level of technical mastery, product knowledge, and customer-handling skills. We are confident that this Ford Learning Center can help standardize, elevate, and future-proof our operational capabilities”, adds Pushparaj Muthusamy, director, Ford Customer Service Division, Ford Philippines.
